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Green Star System For Visual Communication

Measure your impact and be part of a positive transformation

To help you better understand the impact of various product types and thus make better decisions going forward, we’ve created the Antalis Green Star System™ for Visual Communication.

 

Why a new rating

Sustainability can be a complex topic and it is easy to get lost in many of the claims and array of data.

But we can’t afford to be confused! We must be confident in our decision making. We must be able to rely on a factual and impartial means of measuring the sustainability level of each product we purchase.

In the visual communication industry, such a system is long overdue.

What are we measuring

Just like a hotel – a star rating isn’t based on an emotional feeling or someone’s best guess, it’s forcefully grounded in a strict set of criteria that’s measured meticulously and consistently.

Likewise, the Green Star System™ analyses a clearly defined set of metrics within two key parameters: raw material and end of life.

 

Matrice GSS new.JPG

 

Raw materials

Lower ratings are given to materials made from virgin fossil fuels – basically, plastics – while higher scores are applied to renewable materials, and even higher for products made of recycled materials.

The products can be made from non-recycled/virgin raw materials or from recycled materials having been used before and then put through a process so that it can form a new product.

Raw materials can either come from fossil and mineral sources (not renewable) or from renewable/biosourced sources.

We have defined four categories:

  • NON-RECYCLED FOSSIL FUELS are hydrocarbon; primarily coal, fuel or natural gas that are not derived from plant sources – made from non-recycled/virgin raw material
  • NON-RECYCLED RENEWABLE & BIOSOURCED material of plants which are based on the photosynthetic primary production – made from non-recycled/virgin raw material
  • RECYCLED FOSSIL FUELS having been used before and then put through a process so that it can form a new product
  • RECYCLED RENEWABLE & BIOSOURCED having been used before and then put through a process so that it can form a new product

 

End of life

Here we consider how the product is dealt with after use. For example, is it difficult to recycle? Does it contain hazardous substances that don’t comply with the EU’s REACH regulations?

  • NON-RECYCLED FOSSIL FUELS are hydrocarbons; primarily coal, fuel or natural gases that are not derived from plant sources – made from non-recycled/virgin raw material
  • MID RECYCLABILITY - The raw material is difficult to recycle because of the lack of a specific waste stream widely present in the European Union. This is the case for plastics made with single material polymers, such as PVC and PU.
  • HIGH RECYCLABILITY - A highly effective process is in place to recover plastic waste and reprocess the material into useful products. Common examples include PET, PP and PE.
  • REACH - A regulation adopted by the European Union to improve the protection of human health and the environment from risks related to toxic chemicals.

 

Today a badge of honour

Taking responsible action is critical. But it’s also good to be able to demonstrate it. After all, today’s consumers and thought leaders are rightfully demanding progress. By using higher-rated products, you’re able to communicate your commitment and prove to your customers and stakeholders that you’ve taken meaningful action to reduce your environmental footprint.
In our eShop, you will find the Green Star System™ ranking for all our Visual Communication products. Together we can identify more sustainable alternatives for your customers.

 

Tomorrow, an industry norm?

Today we’re applying the Green Star SystemTM to our entire product range. Tomorrow we hope to extend it further to other partners and suppliers, and even have it adopted as an industry standard.

 

Contact an expert

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