Magazines & Newsletters


Magazines  & Newsletters

Whiteness and show through are two of the most important considerations when choosing a paper for your newsletter or magazine.

Things to keep in mind:

  •  How readable is your magazine or newsletter, not just in terms of the interesting topics, but also the paper you use.
  •  What level of quality do you want – premium or standard?
  •  You may need to work the design around your title and/or logo to make sure the whole communication works in the right way for you.
  •  Decide if the images will be full colour, mono (black & white) or a combination of both of them. The papers you use need to be the right ones for the content, look and feel of the newsletter or magazine you are producing.
  •  If you are only producing small quantities, would it be better and more cost effective to print digitally. This also gives the opportunity to personalise your newsletter or magazine or to target specific segments of your market with different covers, for example.
  •  How are you going to distribute your communication? If you are planning to send it by post, decide if you are using window envelopes or labels to address them and, don't forget, that size, thickness and weight will impact on the cost of postage.
  •  Are environmental credentials important to you? If so, there are a variety of paper options to help you meet this need.
  •  Always keep in mind cost against budget.
  • The look

    Decide what quality you want to portray to your audience, as different papers create different levels of quality. A wove paper will convey a completely different look (and feel) to a higher quality uncoated or iridescent paper.

    > Recommended products:
    Olin - Print Speed

  • Envelopes 

    Always important as they will be the first thing many people see from your company. Don’t forget to make sure your newsletter or magazine will fit a standard envelope size.  

  • Imagery 

    Glossy papers are best for printing full colour images, but many modern, uncoated papers give very good results and convey a more luxurious feel and look.

    Recommended Products:
    Claro -  Novatech Silk or Gloss

  • Recycled Papers

    Many of our brands have a recycled offer within the range, with a number also being carbon neutral, so you can be confident our papers are sustainable and not damaging the environment in which we all live.

    Recommended products:
    Cocoon Recycled - Cyclus, for a more conventional recycled look

  • CSR Policy

    Ensures all of our papers are made using pulps from well managed forests, so you can be sure our papers have a socially responsible chain of production – from the trees used to make the pulp all the way through to the printer.